Kivu Beach Expo 2025: A Green Tourism Festival Uniting Rwanda’s Lakefront Communities

The 2025 edition of Kivu Beach Expo & Festival is set to become one of Rwanda’s most exciting eco-tourism and community events of the year. From July 3 to August 31, five districts along the breathtaking shores of Lake Kivu—Rubavu, Rutsiro, Karongi, Rusizi, and Nyamasheke—will each host unique celebrations of culture, entrepreneurship, and environmental harmony.

Organized by Yirunga Ltd, the festival’s goal is to promote local tourism, support Made-in-Rwanda products, and boost community-driven development through a lively mix of exhibitions, performances, and lakeside experiences.

“Our vision is to turn the entire Kivu Belt into a connected celebration of Rwandan identity and innovation,” said Yves Iyaremye, Managing Director of Yirunga Ltd. “By expanding the Expo across five districts, we’re not only promoting business and culture, but also spotlighting the region’s potential for sustainable tourism.”

Festival Schedule by District

Rubavu Kivu Beach from July 3–12, 2025; 10 days
Rutsiro Boneza Beach from July 15–20, 2025; 5 days
Karongi Carnival Beach from July 22–27, 2025; 5 days
Rusizi Rusizi Market from August 17, 2025; 1 day
And Nyamasheke Tyazo Market & Ishara Beach from August 20–31, 2025; 11 days

With the theme “Dukunde u Rwanda, Dushyigikire iby’iwacu” (Let’s Love Rwanda and Support Local Products), this year’s Expo invites Rwandans and international visitors alike to engage with local artisans, experience regional cuisines, and enjoy eco-friendly tourism.

In each location, visitors can expect:
• Open-air product exhibitions
• Traditional and modern music
• Youth entrepreneurship showcases
• Local food and beverages
• Eco-tourism experiences along Lake Kivu

The event also aims to highlight community conservation efforts, especially as Lake Kivu faces increased pressure from population growth and commercial activity. By encouraging district-level ownership and environmental education, the Expo strengthens the link between tourism and sustainability.

“Each community brings its own story, its own rhythm, and its own beauty,” said Iyaremye. “The festival is a celebration of all of that—while ensuring it grows in a way that respects our environment and local livelihoods.”

The event has drawn support from both national stakeholders and international partners, who have been actively involved in the planning and promotion of the initiative.

Why This Matters for Earth Rwanda Readers

• Encourages eco-conscious tourism in Rwanda
• Supports community-led business and culture
• Connects sustainability with celebration
• Promotes regional equity in development